uSchema – Ultimate Rich Data Schema for WordPress

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uSchema – Ultimate Rich data Schema for WordPress

uSchema is simple yet powerful plugin to help WordPress users and developers to integrate advanced metadata and structured data to their website easily.

uSchema – Introduction

In this time of era search engines work hard to understand content on webpages and deliver to user what he is actually trying to find. This is how the search results are getting more relevant day by day. But understanding a webpage is not a really simple task. Search engine can’t just see a page and decide what it is about. This is where the comes in. This project was started in 2011 by Bing, Google Yahoo and Yandex. Purpose of this project was to create some common set of markups for web pages so that the search engine can understand a page batter.

Now problem for a website owner or web-developer is, you can’t just say this page is a product and search engine recognizes it. It has to be specific format provided by It has to be fullowing the same guideline defined by

To be honest that is not very easy. Even developers struggle with implementing schema in a simple webpage, let alone a dynamic website like WordPress.

Here uSchema steps in to help both the developer and the website owner.

uSchema is simple yet powerful plugin to help WordPress users and developers to integrate advanced metadata and structured data to their website easily.

uSchema is helpful with creating custom fields and micro data without writing a single line of code.

You can also show custom fields on front end of your website without going through advanced coding and functions file editing, all with included benefits of schema and Json LD.

uSchema also includes and Google structured data guide in the backend of the plugin to help you understand each and every step and option easily.

Please check our How-To Videos section to help you get started

Well Documented

Documentation Section of the website aims to help understand what uSchema is and how it works. It will help you get started with adding rich snippets to your WordPress website and help improve your SEO ranking with Google.

We (uSchema developer team) aim to make this plugin as easy as possible, and for that purpose we continue editing this documentation to make it near perfect.

Automate structured data markup

Only some configurations and your schema is all setup. You don’t need to hire a professional for this task. You can do it yourself. A few clicks here, Some config there and you are done. uSchema will keep adding schema to all your past and new posts automatically.


uSchema has extensive schema documentation to help you getting started. Documentation is continually improving. Our documentation can help you no matter the skill level. There is section if you already know so much about schema and you will feel at home if you don’t know anything about how schema works.


uSchema is a single plugin that you need for on site SEO. It makes your website wide open for search engines using rich data. You get high chances to rank better on Google and other search engines. Google bots read what you want them to read on your website, and show your website properly in related searches.

Increase in CTR

uSchema helps you look better on search engines. You have the possibility to show your site navigation in search results. You also get the changes to show your website search box in Google search results page. Users are more likely to click your website when your appear on Google with more information. uSchema helps you show your content right in Google search pages. This makes your website more sexier than it already is.

All Post Types

uSchema supports every post type ever existed in WordPress. No matter how it was created. Weather some plugin add it, or it was initiated by some theme. uSchema got that covered. You can configure schema with this post. If that post have custom fields using WordPress standard way, uSchema can use that too.

Add Custom fields (Fields for properties)

uSchema allows you to add custom fields for schema properties. And later on you can show these fields on the front-end of your website. This one option saves you a lot of trouble of installing separate plugins for posts with extra information. You can convert your normal post to anything you want. All your additional information is added to schema and front end.


Schema is added using JSON-LD as recommended by Google. JSON-LD is embedded in the footer of your website to ensure page speed. JSON-LD syntax is checked can complaint with Google and Bing structured data testing touls.

Highly Optimised

uSchema is highly optimised towards the speed of your website on the front-end and back-end with as little clutter as possible. We have made sure not to include external requests unlike many schema plugins in the market do. All schema types are included in plugins so the plugins does not have to always connect any external resources to get information. But don’t let it confuse you, plugins only uses the file it needed hance improving plugin backend speed without too much processing.

For the front end plugin includes all schemas in one JSON-LD. So you don’t have extra HTTP requests. No matter how many schemas you have per page. All are included in one file.

Additional Features

Pack with awesome features, well-coded and easy-to-use user interface.

SEO Ranking

Search engines nowadays don’t just search for words, now they search for content type that is required by the user. Schema is the way to tell the search engines about the content on your website. With the help of schema markup search engines know what you have on your website and deliver to the user accordingly.

Automatic Schema for existing content, no need to change existing posts / products / events

uSchema is really diverse plugin with respect of how you want to implement the schema. You don’t need to change your existing plugins and themes.

Configure and forget

With uSchema you will not have to worry about your schema settings again and again to ensure if it is working. Your need to configure it once and you are done for the rest of your website’s life.

Site-wide Schema for ranking climb

uSchema helps you add site-wide schema for your main site identity. this helps you get your website recognized in search results. You can easily add schema for:

  • Organization
  • Website
  • Person
  • Contact point

uSchema provides you even more options to configure.

Multiple schema types

This plugin can configure multiple schema types for any CPT i.e

  • Add additional schema of book product to your product.
  • Add recipe schema to your post in addition to article.

Woocommerce compatible

uSchema is fully compatible with woocommerce products and archives. You have the ability to add additional schema types for products like books and vehicle.

Taxonomy level schema

uSchema can configure single taxonomy page as well as it can show taxonomies as schama property. i.e you can configure Category of a post to shown as Recipe cousine.

Archive Schema

With the help of uSchema you can create the schema of archive page. You also have the ability to add archives items to a single items list. And you can fetch all schema information from all posts and show it to the archive page.


Ability to define base trail for breadcrumbs, you can change trails to be based on categories or it can be post tags.

Builtin cache system for speedy page load

uSchema has built in cache system that builds schema file for the pages and posts, and keeps it cached to reduce requests. It helps with the page load time.

Graph schema ability

Graph schema helps you with connect schema items with another. With ability of graph schema you can connect your website identity with products, pages and posts.

Frontend display of fields

uSchema is not just for adding schema to your posts. You can show properties to the front-end of your website if those were not already shown. This way you can make sure that your schema says what your have in your HTML. It helps make sure that you fullow Google guidelines about implementing schema.

Display properties using action hooks, filter hooks and shortcode

uSchema has advanced settings for front-end display of property fields. You can use hooks to display fields, hooks can be action hook or filter hook. Additionally you can use a shortcode to display fields on the front-end of your website. This approach is compatible with any post type and theme.

Site-Wide identity schema with easy config

uSchema has additional settings to add site-wide schema easily. You can add most common types of site-wide schemas easily.

Search box Schema

Search box helps you to display search query URL to the search engines. This way the search engines can show a search box for your website in the search results page.

About-us page SEO Schema

You can add about us page in schema so that the search engines can show your company’s information right in the search results page.

Contact page rich data for search engines

Contact page schema helps Google and other search engines how to contact your website or your company.

Site navigation schema to show quick links search results

Site navigation schema helps you select your website navigation menu. It helps search engines to show your site navigation right under the search results of your website. This makes your appearance search results more appealing and helps your CTR.


 = 2.0.0 = [2020-07-27]  - Feature: Get auto updates for new version release - Feature: Verify your Envato purchases - Feature: New Preset Schema Types added - Feature: Updated Schema type list to add new Schema Types - Optimization: Subscribe form metabox moved to Help tab only - Optimization: Cache transient added for meta keys to reduce Database queries - Optimization: Code optimization to remove slow queries - Optimization: Shortcode support to get any post meta in contents - Fix: Some fields overlap in admin UI, now fixed  = 1.1.5 = [2020-05-12]  - Feature: ability to remove "hentry" CSS class from posts - Feature: ability to remove "vcard" CSS class from comments - Feature: ability to remove schema added by Yoast SEO plugin. - Feature: ability to remove schema added by Astra theme.  = 1.1.4 = [2020-02-08]  - Feature: Compatibility with plugin: Bold Builder. - Feature: logo images can also have ImageObject schema - Feature: More preset schema items : AggregateRating,  Article, Dataset, LocalBusiness, Product, VideoObject  = 1.1.3 = [2020-01-21]  - Fix: Resolved compatibility issues with LearnPress and other plugins using framework. - Fix: If a WordPress install is imported to a setup with in-compatible PHP or WordPress versions, plugin deactivates automatically. - Feature: Ability to override user capability to use plugin options page.  = 1.1.2 = [2020-01-08]  - Feature: Ability to Import/Export individual Schema Item - Feature: Display Google guideline link if available - Feature: Settings Backup/Restore functionality added - Feature: Option to use ImageObject for any image property - Feature: Merge Schema option moved to Post-level basis - Fix: Default schema for post type applied auto if selected - Fix: WooCommerce Archive page schema for products that have schema enabled - Fix: Linked Schema item "create fields" now show in edit screen - Fix: Schema beyond level-3 issues fixed - Fix: WooCommerce Extended schema not create separate schema for Product - Fix: Linked schema working fine at same level and same property - Optimize: Better caching for global schema - Optimize: More readable code and better ajax messages  = = [2019-12-17]  - Fix: schema for linked featured image working fine - Optimize: schema for linked featured images is fetched as ImageObject  = 1.1.1 = [2019-12-16]  - Feature: Select field added for create_field option - Feature: ability to add more than one images to create_field: image - Feature: Option to upload logo for Easy Site Entity Schema - Update: tabindex -1 for description link to skip links while using tabs - Update: wording updated for better explanation. POT also updated - Update: Check for scalar value before echo of display_fields - Fix: typo in readme fixed and documentation updated - Fix: merging schema working fine - Fix: re-used linked schema items on same CPT were not saving  = 1.1.0 = (2019-12-10)  This version is a major update, user shall need to update posts where user is loadin multiple schemas with "Let Me Decide" option.  - Update: let_me_decide option replaced with separate schema option - Update: Duplicate properties can now be added on same level - Feature: ImageObject schema added - Feature: More Link existing options: blog logo, post id, post slug, term id - Optimize: check for schema_item_id availability before processing - Update: POT file updated - Feature: linked schema items are added to $diplay_fields - Fix: turning off schema for some fields was not working as expected - Feature: archive schema support for multi post schema - Fix: schema merging issue with graph resolved - Feature: metabox updated to show multiple schema item selected - Optimize: admin css further optimized for loading - Fix: shortcode are now working on pages  = 1.0.4 = (2019-12-03) *  Update: POT file updated for newly added strings *  Feature: schema tester link added *  Feature: link is available for easy access *  Feature: AboutPage schema automatically added if selected *  Feature: Contact Page schema added automatically *  Dev: filter introduction to override merge_woocommerce post_id based *  Dev: introduced constant for display of debug info  = 1.0.3 = (2019-11-28) * Optimize: Better schema merge with WooCommerce and Review Schema * Feature: Update WooCommerce Review schema automatically * Feature: Ability to override template in fields display shortcode  = 1.0.2 = - Optimize: admin css loads and target only on required screen  - Optimize: strip tags for contents for use in schema  - Feature: ability to categorize schema items  - UX: added uSchema icon to post type and moved Settings link to uSchema menu item  - Optimize: Schema processing for the front end page load - Optimize: Code refactoring and optimization  = 1.0.1 = - replaced function is_php_version_compatible() to be compatible with WordPress 4.8  == 1.0.0 == - Initial Release